In the article on Facebook and its dwindling social acceptance yesterday, it was suggested that Facebook would continue to use inflated user statistics to bolster its market position as far as advertisers are concerned and in an attempt to continue achieving a high level of advertising income. It was also stated that the actual number of Facebook users – active as opposed to merely having had an account and no longer using it or having tried unsuccessfully to delete it – would reduce as other social media networks gain in popularity through the simplicity and openness of their systems and web sites.
It may be that Facebook has recognized this market trend in recent weeks. What has, until now, been a highly successful system passed from one happy user as a recommendation to friends and acquaintances in order to remain in contact through word of mouth might no longer be achieving the level of success in drawing new users that Facebook needs to remain viable and to achieve the highest possible returns.
Despite the massive presence Facebook enjoys across the Internet, with many web sites using the Facebook API to allow commentors and customers to log in using their Facebook details – thus providing Facebook with a wealth of Internet surfing information on individual users – it appears to have a need to advertize its services, through paid advertizing on other high-level, popular sites such as Yahoo. A sign, perhaps, that the increase in sign-ups is not reaching the levels Facebook desires.
- Viktoria Michaelis