If you haven’t caught it on the news, on Twitter, Facebook, YouTube, Google or anywhere else and don’t know what the Ice bucket challenge is, then I will be very surprised. Depending on who happens to be pouring water – or bundles of cash – over their heads, the promotion to raise cash and donations for the ALS Foundation has hit the news big time. If you’re not sure what it is Wikipedia has a very good article on the disease.
In an article published in Political Ears, it is shown that of all the money raised through the Ice Bucket Challenge, a mere 27% finds its way towards research. This is the main point of the article but, if you look at my illustration – to save you time reading the large print article – you’ll see that there is considerably more to it than that. A further 32% goes towards public education on ALS, and 19% for patient and community services. That’s a total of 79% used for further education, care and research, which is what the money is intended for.
Aside from the sheer audacity of the article – trying to rile people up over something which has been doctored to show false figures – I found it more than amusing how the website places its adverts, which hardly seem to suggest a serious article or editorial policy. Techniques to gain any woman through seduction are more spam than anything else and rightfully earn their place in the trash can.
A serious website? Possibly, and possibly a serious article, if only the facts had been properly highlighted rather than the author attempting to create a scandal where none exists.
Love & Kisses, Viki