What’s in a name? When it comes to the Internet, everyone and their dog wants to have a domain name which matches either themselves, or what they do. Competition for the best names is high, if not bitterly fought, and there are plenty of court cases, court judgements, which show just how bitter a fight it can be, especially when it comes to brand names.
Outside the business world, in the real one where we live, there is also a form of bitter struggle going on: one where we all try to keep up with the latest technology in order not to be seen as so last year by our friends and work colleagues. Laptops, Tablets, Smart Phones, Software, you name it, we need to have the newest, the fastest, the most up to date imaginable, and that before everyone else.
Now let us combine the two and find us a company with an excellent name for their services, possibly thought up by a marketing company, which brings the appeal of modernity, advancement, speed and connectivity instantly to mind. For those who wish to be right up there and constantly available to everyone whenever they are needed, even in the bathroom:
Screenshot Source: Constant Contact
Or not. Sometimes a name can be a good indication of a service. Sometimes, as in this case, it can bite you in the butt.
Love & Kisses, Viki.