It seems almost as if there has been a mad rush to correct something which could easily have been avoided: an older change to the algorithm Google uses to assess rankings seems to have caught some web sites off their guard. Over the last few weeks I’ve been hit with several requests to go back over sponsored posts and reviews and remove all links, or set them to No Follow. Is there something wrong with my writing, or with my blog, or even with me?
No, the fault lies on the other side.
Photo Source: TheImpulsiveBuy – Creative Commons
Google made it very clear before changing their algorithm that a web site with too many incoming links – one which doesn’t manage to balance incoming and outgoing – is going to suffer in the rankings. This was, it must be admitted, many months ago which, as we all know, is an absolute age in Internet timekeeping. Some sites have not been keeping an eye on the changes around them, and a last-minute panic has set in. Not that it makes any difference now, Google has already moved on and the damage has been done.
The simple solution for many of these sites would have been to link out to the reviews or sponsored articles, but that could have meant publicity for someone else, and these companies are in for their own good, and their own good only.
I daresay the newest changes to the Google algorithm will hit a wide range of slower off the mark sites early next year. In case you haven’t caught the news, Google is looking to move sites with good mobile presentations further up the rankings. More and more people are viewing the Internet on their smart phones or tablets, so it makes sense. Luckily, if you happen to be using WordPress and keep up with the updates – we’re on v4.2 as of yesterday – you’re already in there.
Love & Kisses, Viki.