The Making Of A Bestseller?

Posted by Viktoria Michaelis on October 27, 2015 in Publishing |

Now and then I do a quick check to see what I have in stock and what needs to be replenished, something I am sure everyone in the business of selling things does at least once a year if only to balance their books! And during my small inventory I discovered, to my delight, that I have almost run out of copies of The Light Within: Zen Buddhism and Freemasonry: An Overview by Lemniscate.

For most people this discovery may not even raise an eyebrow, but for a small press, a company which has few of anything, this is a good thing. It means that copies of a title have been selling well. Not that I didn’t know this before, but to see that my stock has gone down so far this year is a pleasure.

The Light Within

Photo Source: Viktoria Michaelis Limited

Tomorrow we will start printing new copies – it would be a disaster to really run out of a title – to meet the demand.

Of course, as a small press, what we call a bestseller does not match up to the major publishers who can sell thousands of copies of a single book in one day. Even so, having to reprint, and this is the second title we are reprinting since we first set out on this course, is a sign of success. Not enough to live from, admittedly, but enough to justify another glass of the good red tonight!

  • Viktoria Michaelis.

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