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Social Media: The Art Of Sharing

Posted by Viktoria Michaelis on November 22, 2015 in Internet |

Competition between the various social networks is tough. Each wishes to gain as many users as possible, to boost their ratings, to gain more income through advertising and plant themselves firmly in the Biggest Of All Time Hall Of Fame. The fact that this does not necessarily mean users – seen as either customers, consumers or numbers on the bottom line – have a better deal is clear to most, but the services will still be used.

Competition is one thing, social is quite another. The idea is that people are able to present their lives, loves and learning on the Internet in such a manner that friends and family can see all. Not just, though, many sites are also open to acquaintances and even those who users may never come across in real life in person. Twitter, as one example, is open to all, and all can follow all. Facebook, on the other hand, is open to all, but not all can follow, in theory people should either be related or already know one another. Google Plus is open to all, and all can follow – or add to a circle – but, like Facebook, the number of people in a list is limited.

Sharing

Photo Source: Jason StatenCreative Commons

WordPress is not a social network, as such, although it can be used in a manner similar to a network and, with the right settings, be used by many different authors. Unlike other social media sites, WordPress appreciated from the start that sharing, sending information between services, is the way to go. There can be no ‘social’ without sharing. Keeping information on just one sites without being able to quickly and effectively publicize its existence does nothing for the furtherance of this idea that the Internet is there for everyone, and everything is available. You have to share to be found, you have to move and search to gain. A single click from a WordPress site, using the right Sharing application, and posts are sent out to Google Plus, to Facebook, Pinterest, Tumblr, Twitter, LinkedIn and so on. Individuals, again, depending on what the owner of the WordPress site includes on their system, can also share what they find to a wide variety of social media sites, to social networks around the world.

Now it seems as if Google Plus has discovered the benefits of giving access, if not working directly with, other sites. The latest update to the service has changed the share option. Previously users could share to their friends, their circles on Google Plus, and that was it. The latest change brings a far greater level of possibilities into play: users may now share to Facebook and Twitter in addition to their own circles on Google Plus.

Whether other social networks will appreciate the benefits of such sharing facilities remains to be seen, but Google has made another good move in the right direction.You cannot be a social network if other networks are cut out. This is something we appreciate from Real Life: you cannot have a good and free social life if half of the places of interest cannot be visited, cannot be appreciated, cannot be shared.

  • Viktoria Michaelis.

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