Perhaps it was just too good to last: Vine, the short video / film platform which changed the lives of many people throughout the world is condemned to the archives. Twitter, faced with problems, decided recently to ditch one of its popular attractions, and give up the battle against YouTube and other video hosting services, a move which has shocked and disappointed countless people on both sides of the camera.
That Twitter has problems should be clear to everyone by now. They don’t make enough money with their services – turnover being a mere six hundred million dollars recently – and so cuts have to be made. People are going – again – and the services offered reduced. The big loss, as far as many are concerned, is Vine. And so Vine is now – ironically – being celebrated on Twitter with hundreds of postings, links to the best, the worst, the most memorable, the most inspired short videos made.
Screenshot Source: Vine / Amanda Cerny
People like Amanda Cerny (above) will have to post their talent elsewhere, and change the designs of their promotional t-shirts, hoodies and other goodies. Amanda, it is worth noting, is one of the Vine stars with over two billion hits – or loops – to her name. Any other claim of something going viral pales by comparison.
And countless other talented people will also have to find a new platform which, possibly, could be a good thing. A new Vine channel on YouTube? Facebook Vines? They are already there, but not in original. Perhaps that will all change now. Perhaps this upset will be merely a minor hiccup in the Internet of Things, in our lives and leisure, our pleasures. Or, perhaps, someone will see the benefits of keeping Vine going, cut it off from the Twitter portfolio, which Twitter could have done themselves, and buy the idea. It would be a good investment.
- Viktoria Michaelis.